In the past year, T-POP has grown exponentially and become more recognized internationally. One of them are the Latin Americas. They are a group of countries that has the largest music market and the preferred countries where Thai artists would like to perform.
It is obvious that to bring Thai music, including artists to global market involve many detailed operations and complications. It does not depend only on the artist’s talent alone, but also the timing and opportunities as well.
In Thailand, there are many promoters who are trying to take Thai music to global market. One of them is Mr.Sittiporn Huangkaewpray (Oat), Music Business Developer, the person who successfully took Thai artist and Thai music to global. He is one of the few people in Thailand who can bring Thai artist to perform in Latin America.
Due to the year 2023, 4MIX which a T-POP band who have a unique and distinct dance performance from other T-POP group, is very popular in Latin America countries currently. They had the opportunity to do solo concert in Mexico with the support of Thai Embassy in Mexico and had a chance to be interviewed by local media in Mexico which created a trend in Latin America countries, including U.S.A
From the trend in Mexico same year, 4MIX had the opportunity to performed at Washington, D.C supported by Thai Embassy in Washington, D.C
At the beginning of 2024, Mr.Oat had the opportunity to take Thai artist to perform in Washington D.C. again. For this time his objective is to spread Thai Modern Culture to the world. The artist combined between Pinn (Thai instrument) and EDM music presented by Ae BOTCASH, the talented DJ and producer that have his own unique identity.
At the end 0f 2024, Mr.Oat aiming to push Thai artist continuously. He is working on big project that will bring 4MIX to invade Latin America Market. For this time is touring concert and festival with 3 countries, such as Brazil, Mexico and Chile. It is solo concert of 4MIX all of 3 countries. We are collaborating with top 3 organizers in each country that aware of 4MIX talent so much.
This is just a small beginning of a big ambition of Sittiporn Huangkaewpray (Oat) who is still seeking for ways in other countries to bring Thai artist to global music market in their own styles, including to expanding the business of music industry, aiming to generating profit from oversea to Thailand. His expectation is not only about popularity of artist but including how to enhance music industry and showcasing the potential of the music industry is the most important objective of Mr.Oat.
Sittiporn Huangkaewpray said, “I want to combine music, art and Thai culture together in my own style and spread it to global such as 4MIX, they are known for outstanding performance and their branding also represent equality of everyone in the world. And Ae, artist, DJ and producer who is first Thai artist to combine Pinn (Thai instrument) and EDM music in his unique style. People overseas probably knows K-POP, J-POP, but T-POP is becoming more and more popular. So, I want people overseas to try open up to Thai music and creative thinking of Thai people in this industry including Thai instrument and Thai contemporary rhythm. I just want to be a small part to bring Thai artist to be recognized in a wider aspect.”
“The Latin America project enhanced the image of Thai artist, including people in the front and behind the scene, also promoting the image of Thailand to become more renowned. I have got a lot of problem when I took Thai artist to aboard. We have to study the market and culture of each country to completely organize a concert. The plan I made last year was to start by collaborating with Thai embassy in each country. After that I will approach to partner company because when we have support and advise from Thai embassy, its easier to work and also for safety reason. “
“In the past, overseas Fan club gave us a good hospitality. When I was there I’m felt so proud because I invested in my belief and in my team including the artists. I believe whole heartedly that if we have a chance to get there, according to the picture I have in mind, which I knew exactly how it is going to be or even if it doesn’t’t go to plan, I’ve prepared the solution.”
In the end when I saw a lot of fan club waiting for the artists, Its the best. It inspires me to further develop from this model. For the next project, I try see in wider perspective and proceed on my roadmap as planned. However, I will have backup plans thats prepared for every situation because now a days everything changing so fast.
I guarantee that in 2524 and more years to come, we will see T-POP artist make it big in Latin America market for sure. My ambition for Latin America and oversea project is I want the world to listen to Thai music and able to sing in Thai language. Moreover, I want to show the world that people in Thai music industry is as talented as the global artists and I want Pinn (Thai instrument) to be recognized worldwide.
At last. If I have the opportunity from government, the things that I want to do more is to have teams to research about music industry in each countries so we will have more insights to support our work and precisely identify our targets.
