Carabao Partners with EFL for Year 4 of “Carabao Coach The Coaches” Project, Bringing World-Class Football Expertise to Empower Thai Coaches
The project highlights the company’s sponsorship of the Carabao Cup and its leadership in sports marketing.
Carabao Group solidifies its position as the main official sponsor of the Carabao Cup football competition and as a leader in sports marketing by extending the “Carabao Coach the Coaches” project into its fourth year. By collaborating with The English Football League (EFL), the company is bringing world-class coaches to Thailand to provide intensive training in football science to Thai coaches.
This initiative aims to enhance and develop their coaching skills to meet global standards, facilitated by professional coaches from EFL. This further develops Thai youth footballers, aiming to nurture their skills to potentially become professional footballers in the future.
Mr.Kamoldist Smuthkochorn, Deputy Managing Director of Carabao Group, highlighted that the “Carabao Coach the Coaches” project is now in its fourth consecutive year. This initiative aims to enhance and deepen the potential and football knowledge of coaches in Thailand. Participants will undergo an intensive training course, comprising both practical and theoretical aspects, conducted by coaches from the English Football League (EFL).
The objective is for participants to develop and implement teaching strategies for youth football players, ensuring they acquire correct practice and playing skills. The training course offers an opportunity for participants to ask questions, exchange knowledge, and gain firsthand experience. A unique aspect of this project is that accommodation and meals are provided free of charge to attendees, making the training entirely cost-free.
The lineup of visiting EFL coaches comprises talented and experienced individuals who will share their knowledge with Thai football coaches. One notable coach is Leroy Moore from Leicester City Football Club. Moore began his coaching career in the pre-academy, where he was in charge of recruiting seven- and eight-year-olds for the club’s youth teams. He was recently selected as one of twelve coaches from thousands of applicants for the “Premier League Coaching Skills and Expertise” project. Brian Quailey, an English coach, is also part of this project.
He currently serves as the Foundation Phase Coach for the U11 youth team at Leicester City Football Club. John Thompson, another coach from Leicester City Football Club, started his coaching career by applying his adult football experience to grassroots youth games. He later had the opportunity to develop players at Leicester City and was invited to become a coach and scout for the academy. With over 20 years of experience at the club, he has overseen the training of footballers aged 5-9 years.
Thompson holds a UEFA B License, The National Talent Identification & Scouting Level 2 certification, and has completed the Safeguarding Children course. Michael Wright, an English coach, serves as the Lead Coach and program manager for Southampton Football Club, overseeing the development of youth players aged 8 to 11 years old.
“Carabao Group continues to strengthen our position as the main official sponsor of the Carabao Cup football competition and a leader in sports marketing, by enriching the Thai football industry with world-class experiences. Our ongoing collaboration with the English Football League aims to bring talented football coaches and experiences from England to Thailand. The project is destined to transfer knowledge, skills, and football coaching techniques to Thai youth coaches, with the goal of nurturing future professional football players,” said Kamoldist.
In the “Carabao Coach the Coaches” project’s fourth year, 360 trainees will participate, split into 6 groups of 60 each, for 3 days per group at Rajpracha, Pak Chong, Nakhon Ratchasima Province. The Groups are scheduled as follows: Group 1 from April 29 to May 1, Group 2 from May 1 to May 3, Group 3 from May 3 to May 5, Group 4 from May 7 to May 9, Group 5 from May 9 to May 11, and Group 6 from May 11 to May 13, 2024.
