On World Pneumonia Day, “BRAND’S Bird’s Nest” by Suntory Beverage & Food (Thailand) Co., Ltd., a leader in health enrichment products under the BRAND’S trademark in Thailand and Indochina, has partnered with “Vibhavadi Hospital,” a leading hospital in Thailand, to launch the “Be The Best Version of You” campaign. This initiative encourages Thais to embrace holistic health care—especially preventative healthcare for vital organs such as the lungs—promoting long-term well-being through comprehensive awareness activities. These include raising awareness about respiratory diseases, providing advice on preventive lung care, offering free mobile lung health check-up services, and distributing BRAND’S Bird’s Nest products to support health care from within one’s body. The campaign will begin on November 15, 2025 and continue the collaboration throughout 2026, providing Thais with access to preventive lung health care and improving their quality of life from the inside out.
The ‘Be The Best Version of You’ campaign is set to launch various promotional activities to promote lung health care from November 15, 2025 to December 2026. Key activities for this year include:
- Donation of 900 bottles of BRAND’S Bird’s Nest products to patients in the respiratory department of Vibhavadi Hospital from November 15, 2025 to December 31, 2025.
- Free mobile lung health check-up service at Vachirabenjatas Park (Rot Fai Park) on November 30, 2025, from 06:00 AM to 10:00 AM, along with the distribution of 200 bottles of BRAND’S Bird’s Nest.
- Donation of 200 bottles of BRAND’S Bird’s Nest products to consumers and office workers
In addition, BRAND’S Bird’s Nest and Vibhavadi Hospital will continue to organize ongoing preventive lung health promotion activities throughout 2026. These include providing knowledge about self-care and distributing products for consumers to try.
